PREBEL: more than just a manufacturer, your strategic partner in beauty
The beauty industry never stops. It evolves, reinvents itself, and demands ever greater speed, innovation, and responsibility.
That's why this blog was created.
A space created by PREBEL: The Beauty & Personal Care Partner to discuss, share, and delve deeper into what really drives the sector today: brand development, cosmetics manufacturing, technical innovation, consumer trends, and go-to-market strategies in Latin America and global markets.
If you are building, scaling, or transforming a beauty brand, this space is for you.
85 years of understanding how beauty is created
To talk about PREBEL is to talk about constant evolution.
With more than 85 years of experience, we have been part of the growth of iconic brands and the development of thousands of products that are now in the hands of real consumers. But beyond our history, what really defines us is our ability to adapt.
The industry changed.
The consumer has changed.
Business models changed.
And we evolve with them.
Today, we operate as an advanced CDMO in beauty and personal care, integrating development, manufacturing, and commercial strategy under a 360° vision.
What does it mean to be a CDMO in beauty today?
It means accompanying brands from conceptualization to execution.
At PREBEL, we work under different collaboration models that respond to different levels of brand involvement and maturity:
- TOLL manufacturing
- Full service
- Turnkey
- Licensing
- Distribution & Go-To-Market
More than just manufacturing, we help you make strategic decisions: formulation, positioning, scalability, regulatory adaptation, and entry into new markets.
Because developing a product is only part of the process.
Making it work in the market is another story.
Cosmetics manufacturing with technical and sensory insight
We operate in key categories within the sector:
- Hair Care
- Skin Care
- Body Care
- Sun Care
- Fragrances
- Color Cosmetics
- Baby Care
Each one backed by technical capabilities, robust industrial infrastructure, and a deep understanding of Latin American and global consumers.
In an environment where differentiation is increasingly complex, we combine science, sensoriality, and strategy to turn ideas into competitive and scalable products.
Sustainability: a cross-cutting responsibility
The conversation about beauty is no longer just about effectiveness or trends. It's about impact.
That is why we work under a vision of continuous improvement that integrates:
- Responsible waste management and efficient processes
- Comprehensive well-being of our employees
- Social projects that generate value in communities
We believe that beauty should be consistent: in what it promises and how it is produced.
What will you find in this blog?
This will not be an institutional space. It will be a strategic space.
Here we will discuss:
- Trends in the beauty and personal care industry
- Innovation in cosmetics development and manufacturing
- Challenges and opportunities for private labels
- Go-To-Market Strategies in Latin America
- Cases, lessons learned, and business vision
If you are a brand owner, retailer, hard discounter, development team, or part of the beauty ecosystem, we want this blog to become a real tool for your decision-making.
Beauty is not just a product.
It's strategy, science, execution, and purpose.
Welcome to this new chapter.
Welcome to PREBEL!