Our Services
We support brands with an end-to-end capabilities system that integrates knowledge, experience, and strategic vision to meet the specific needs of each client in the beauty and personal care industry.
Whether in product development, manufacturing, distribution, or brand building, we are present at every stage: from ideation to execution, bringing world-class products to life.
Product Development and Manufacturing
We work in partnership with the leading global suppliers of ingredients and packaging for the cosmetics industry.
We have the capability to take ideas from laboratory prototypes to plant-scale-up and industrial production, ensuring technical expertise and efficiency at every stage of the process
- 3 Pilot Plant Laboratories
- 20 Partner Laboratories worldwide
- 14 Formulating chemists
- 14 Packaging engineers
- Over 3,500 prototypes per year
- More than 400 product launches to market each year
- Complete Supply Chain
- Collaborative demand management processes
- Development of customized service models
- International trade with more than 20 countries
- +1.000 Provedores de materias primas a nivel mundial
- More than 22,000 storage positions
- Narrow aisles with trilateral forklifts
- Cold storage
- Warehouses for special and controlled raw materials
- Global supplier development
- Integration of the value chain: Suppliers – PREBEL – Client
- Monitoring and controlling material cost drivers
- Export security certifications: BASC and Authorized Economic Operator (Colombia)
- Cutting-edge technology
- World-class quality system
- High flexibility
- Manufacturing capacity in processing kettles ranging from 25 liters to 6 tons
- 40 filling lines
- Automatic and semi-automatic technologies
- Physicochemical quality control laboratories (2), microbiological (1), and packaging (2)
- More than 22 audits per year
- High reliability in analytics
- Extensive global regulatory knowledge
- FDA registration
- SGS ISO 22716 Good Manufacturing Practices (GMP) standard
Research and Innovation
We explore, validate, and transform ideas into real innovation.
We integrate formula development, scientific capabilities, and emerging technologies with market research to identify actionable opportunities and develop high-impact cosmetic solutions.
- Specialized area in commercial and technological research
- In-depth analysis of consumer, trends, and category
- Identification of real innovation opportunities
- Integration of strategic and scientific knowledge
- Own tools to validate ideas before developing them
- Personalized and efficient turnkey development
- Integrated scientific, formulation, and engineering capacity
- Medium and long-term technology research and innovation process for beauty and personal care categories
- Exploration of innovative ingredients, technologies, and packaging worldwide
Sales Operations and Brand Building
At PREBEL, we drive the success of the world’s most recognized beauty brands in the Colombian market. From brand creation and development to the design and execution of the Go to Market, adapting the brand’s global vision to a local strategy.
- Design of logistics operations for proper service and optimal cost
- Serving the Colombian market through all sales channels
- Distribution cost optimization
- Customer-tailored picking models
- Demand Activation
- Over 2,000 doors in the modern channel
- Over 8,800 doors in the mass channel
- Over 40,000 doors in the traditional channel
- Over 632,000 advisors in the alternative channel
- Reach to all relevant market channels
- Over 250 people in the commercial and field team
- More than 15 people in Trade Marketing and Visual Merchandising
- A group of professional trainers
- Its own multi-brand eCommerce platform
- PREBEL converts the global brand strategy into a local strategy, designs and executes the Go to Market 360, and facilitates market entry in Colombia.
- An in-house creative agency
